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Region
Edinburgh
Key Coverage Areas
Edinburgh city centre, Morningside, Stockbridge, Leith, Corstorphine, surrounding suburbs
Franchise Potential
Full-Time
Baby Classes in Area
NCT Edinburgh, Bump and Baby Club Morningside, multiple independent baby class providers
Setup Cost
£5k - £10k
Status
This region is available
Why Edinburgh
Edinburgh is Scotland's flagship Memory Catcher territory, and for good reason. With a population of over 530,000 and one of the most highly educated demographics in the UK, the capital attracts professionals who settle into family life across its desirable neighbourhoods. Areas like Morningside, Stockbridge, and Corstorphine are magnets for young families drawn by excellent schools, green spaces, and a quality of life that's hard to match anywhere else in Scotland.
What sets Edinburgh apart is the willingness of its parents to invest in premium products and experiences. This is a city where artisan markets thrive, where independent businesses are championed over chains, and where parents actively seek out meaningful, handcrafted keepsakes. The Memory Catcher service fits the Edinburgh parent perfectly, something beautiful, personal, and made with real craftsmanship.
The baby class scene in Edinburgh is well established. NCT runs popular antenatal courses and postnatal meetups across the city, and the Bump and Baby Club operates out of Morningside. A wide range of independent baby sensory, massage, and development classes run weekly across Edinburgh's community centres, church halls, and private venues. The city is compact enough that a single franchisee can cover multiple sessions per day without long commutes between venues.
As Scotland's capital territory, the Edinburgh Memory Catcher carries a particular prestige. This is the anchor for the Scottish network, and it offers something most regions outside London can't match: genuine premium pricing potential combined with strong community infrastructure. Edinburgh parents pay for quality, and they recommend it to their friends.
The Opportunity
What does a Memory Catcher actually do?
It's simpler than you might think.
You attend baby classes, events, and community groups across your Edinburgh region. You meet parents, build genuine connections, and capture their babies' tiny handprints and footprints using our specially designed kits. That's your bit done.
Everything else - editing the prints into beautiful artwork, creating proofs, liaising with customers, foil printing using our exclusive Foil Fusion Technology, framing, packaging, and shipping - is handled entirely by us.
You focus on the smiles and the connections. We take care of the rest.
Your role
Attend baby classes and community events
Capture babies' handprints and footprints
Build relationships with local families and class leaders
Grow your presence across your region
Our role
Capture personalisation details through our upload portal
Edit prints into professional, print-ready artwork
Send proofs and manage all customer revisions
Foil print using our exclusive Foil Fusion Technology
Frame, package, and ship directly to customers
Handle all customer service and aftercare
There are no products to store, no orders to fulfil, no customer emails to manage. Your entire focus is on being present in your community and creating those magical moments with families.
What You Could Earn
Real numbers from a real business
These figures are based on our founder Ashley's own verified data - averaging £237 per class visit over three years of attending baby classes, whilst simultaneously running the entire business and raising two boys.
As a Memory Catcher, your only job is the bit Ashley squeezes into her spare hours. You'd have the time and focus to do significantly more.
Part-Time
~10-15 hours per week
Regular sessions around school hours. A genuine income that fits around family life. Your 40% share: £1,650-£2,450 per month / £19,700-£29,500 per year
Full-Time
~15-22 hours per week
Building your presence with multiple sessions and exploring new opportunities - nurseries, private bookings, local events. Your 40% share: £2,450-£3,600 per month / £29,500-£43,400 per year
Scale
~22-30 hours per week
For the ambitious. Going all in with multiple sessions daily, private bookings, events, and partnerships. This is a serious income stream. Your 40% share: £3,600-£4,900 per month / £43,400-£59,000 per year
These hours include everything - travel, setup, the session itself. And "sessions" doesn't just mean baby classes. Creative Memory Catchers build relationships with nurseries, book private home visits, attend craft fairs, and find opportunities we haven't even thought of yet. The more creative you are, the more you can earn.
All of this fits around school hours. Sessions typically run from 9.30am to around 2pm - perfect for drop-off and pick-up. Evenings and weekends are entirely optional.
And unlike most flexible work, this isn't a ceiling. Edinburgh's population and community culture mean there's genuine room to grow beyond even these numbers if you want to.
Your region, protected
Your Edinburgh region covers Edinburgh city centre, Morningside, Stockbridge, Leith, Corstorphine, and the surrounding suburbs. This is your exclusive area, and no other Memory Catcher will operate here.
Baby classes and community touchpoints already active in your region:
NCT Edinburgh antenatal and postnatal groups
Bump and Baby Club Morningside
Independent baby sensory and development classes
Community centres, church halls, and family hubs across Edinburgh
Library baby groups and family centres
Edinburgh's parenting community is well connected and recommendation-driven. NCT groups here form strong social bonds, and class leaders are trusted voices in the local family network. Being introduced through those established communities gives you a warm start from day one.
What's Included
Everything you need to get started
Your £5k - £10k investment covers everything required to launch and grow your Memory Catcher business in Edinburgh.
Hands-on training with our founder Ashley, including shadowing at live classes so you can see exactly how it works before you go solo. You'll learn how to capture perfect prints, build rapport with parents and class leaders, and grow your presence across your region.
All the professional equipment and branded materials you need - kits, display materials, business cards, and everything required to represent The Bespoke Foil Company at classes and events.
Exclusive rights to operate as the Memory Catcher across Edinburgh. No competition from within our own network.
You're not on your own after training. Regular check-ins, marketing support, co-investment opportunities for local advertising, and access to our growing franchisee community. Plus, with Ashley based nearby, Manchester franchisees benefit from direct, in-person support that most regions simply can't offer.
This isn't a concept - it's a tested, data-backed business with three years of real revenue behind it. You're buying into something that already works.
Who We're Looking For
Is this you?
We're not looking for salespeople. We're looking for genuine, warm, community-minded people who love connecting with families.
You might be a brilliant Memory Catcher if you:
Love being around babies and new parents (obviously)
Want flexible work that fits around family life
Are naturally warm and approachable - the kind of person people open up to
Care about doing something meaningful, not just earning a wage
Are self-motivated and comfortable building your own presence locally
Live in or near Edinburgh and know the community
You don't need:
Sales experience (you're not selling, you're helping families preserve memories)
Business experience (we provide the model, the training, and the support)
Design or creative skills (we handle all the production)
What you do need is heart. The ability to walk into a room full of new parents and make them feel at ease. The kind of warmth that makes someone trust you with their baby's tiny hand for five minutes. That's it.
If that sounds like you, we'd love to hear from you.
Interested in becoming Edinburgh's Memory Catcher?
We'd love to tell you more. Fill in the form below and we'll be in touch for a relaxed, no-pressure chat about whether this could be the right fit for you.
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Or if you'd prefer, drop us an email at hello@thebespokefoilcompany.co.uk - we're always happy to answer questions.
